The 10 Types of Social Media Sites You Need to be on and Why ( Pub. 27/04/09

Extract from above site (my notes in italics)

1. Microblogging

Leader: Twitter – Everyone knows this service. It’s got such a lead in this space that it’s difficult to see anyone else taking over. This is partly due to the traction it already has but it’s biggest asset is the community of users. They are the ones giving the application it’s value and this crowd will not be easily herded into another platform without a very compelling reason

Why microblogging? This article explains the value of microblogging more completely, but in summary microblogging is an ideal way to get a quick snapshot of the mood of the times on any given subject. It is also one of the first services to catch viral fire in the mobile space and shows a lot of growth potential there.

Educational value? Instant snapshot for feedback, ideas sharing etc which forces participants to share without perfecting/rewriting/redrafting/over-producing. Eg: Teachers share good practice without pressure to improve or perfct a report/case study write-up.

2. Bookmarking

Leader: Digg – They are tops in social bookmarking and it would certainly behoove you to really have a look at them, not just click through on a link they host. Because of their position, they are better able to try out what might be considered riskier or more blatantly commercial models. In the case of the latter, them adding a bar at the top of pages others have added to Digg might be annoying, helpful or neither but watching how Digg works to monetize is a valuable education in itself. Monitoring the reactions of others would be a master class. It is very important to keep in mind that Digg, like Twitter and Youtube are not the only applications of a given type. Always keep a look out for others in the same space.

Like microblogging, Social bookmarking adds a great deal of efficiency to your searches for useful information on the web. Not only are resources easier to find, but YOU are as well. This means additional promotional opportunities for you and your brand by being able to better target people who will be interested in what you are about.

Educational value: critical – learn how to search, evaulate and when to bookmark; tag for flexible categorisation of content, leading to decision-making and prioritsing when choosing tags; MANAGE INFORMATION!

3. Video

Leader: Youtube – Youtube has the volume, there is an incredible amount of variety here and it is increasingly a source of education as well. I’ve picked up some tips from varioius videos here and find watching videos a nice change from scanning through assorted blog posts of various quality. Youtube videos do well on Google search, so videos you produce can help generate traffic as well.

Online video is going to become a standard component in social media, there is no doubt about this. What differentiates online video from your network TV variety is that you can do very well with a low budget and high quality content. It is an equalizer for many small businesses and if done well can create trust very quickly, perhaps even quicker than text which can easily be copied or paraphrased from others.

Educational value: low budget, high quality video for instant sharing if online. Instant impact over text version. Multisensory approach. Multiple intelligence learning. Visual and Auditory aspects of VAK (Visual/Auditory/Kinesthetic). Content creation by learners very accesssiblr and high instant reward, hence high degree of potential engagement.

4. Photo sharing

Leader: Flicker – Leaders for many of these types of sites are so well known, you might wonder what the point of listing them is. The answer to me is that it is important not to lose track of the service for the brand. Social media will evolve from technologies and less so from branding efforts, particularly when those big sites struggle to monetize and are finding themselves to be playing more and more of a utility role.

Photo sharing gets good search results so you’d be unwise not to keep an album of photos labeled with keywords related to your site. It’s another traffic driver. Beyond that, it is a good way to research the graphic inspiration of competitors in your niche. This will help with design considerations.

Educational value: Internet safety is most easily provided by a teacher-managed account.

5. Search

Leader: Google – You can personalize your searches, rate results and save sessions. This not only increases efficiency it also builds the service into a more powerful tool. Beyond that, Google is an innovator and you should be following their changes not via Technorati, as they interpret what important is, but directly with your own eyes as tuned to your own goals.

Search is getting more and more powerful and granular. Part of it’s evolution will be to both measure social media sites and to incorporate their features. Both of these will be able to provide very valuable data.

Educational value: searching skills develop higher order thinking skills as for tagging process: generalisation, analysis, prioritisation, … Good search skills = good information management,research and problem-solving.

6. Professional

Leader: Linked In- Like Twitter, the community is the asset and it is unlikely that people will abandon the connections they have built up over years to try the next cool thing. There is a lot of stability in this model and time put into it is a worthwhile investment

How you choose to promote yourself may or may not include a social network as tight as Linked In, but you should absolutely have a look at and understand the appeal of a system that is more exclusive.

6. Purely social

Leader: Facebook – While huge, it also employs the ‘no monetization’ model. Connections can be made here, but what might be the most educational aspect of this application is the lesson it seems to be teaching us about massive scale not leading to massive money. Their efforts in this area should be closely watched because any success they have in making money may be easily transferrable to your own site.

With all the technology out there it’s easy to forget that social media is about socializing. These sites are a great source of both inspiration and warning. Inspiring because of the number of creative applications found within and a warning for the same reason. Purely social sites don’t seem to have a particular purpose and so it is difficult to identify a potential customer and point them toward your value proposition without being ‘The Amway guy’

8. Forums

Leader: None – The leader depends on the niche and the number of communities around a given topic varies widely. You will have to do that research but there are great rewards to be had here

Forums might be a static throwback to last century, but they are still a great knowledge resource if moderated with care. Well run forums come with built in trust because the users know that the moderator will drive conversations toward constructive usage. Therefore, when you do put in links to your site, and they stick, you are more likely to receive quality, well targeted traffic.

9. City/Regional Weekly

Leader: None – Like forums, there are no internet wide leaders. Individual cities and towns will certainly have them and you would be wise to make use of the marketing insight you can get from learning about smaller regional areas.

Social media is going local, this couldn’t be more obvious when you see how many Tweeps are tweeting from smart phones. If you don’t get a more specific regional knowledge, you are unlikely to be able to see where conversations are headed and your targeting of visitors may end up coming across as a spammy saturation bombing effect.

10. Gadget News and reviews

Leader: Engadget – This one is more of an example, there are heaps of gadget blogs out there and they differ as to area of specialty. You may end up changing favorites as you investigate different types of devices.

Social media is going to go where ever gadgets go. Instead of waiting for the next iPhone to become so popular that you will have started building the application 6 months too late to get easy attention you should plan ahead. Gadget blogs provide a sense of where hardware, software and social interaction will intersect. They don’t describe this explicitly, but the devices are part of the equation and essential to forecasting and preparing for future trends. (my emboldening – research note for RQ 2)


Top Growth Areas On the Internet in the Next 5 Years (

Extract from above site (my notes in italics)

1. Small Businesses In Niche Areas
Previously businesses in niche areas had to struggle to find markets for their products. Today, sub-cultures and small communities with people who would be interested in a given niche product are easily searchable. This makes sourcing clients much easier. In terms of web and internet related services many new fields are likely to open up as the quality and variety of media continues to grow.

2. Information Products
Universities, attempting to maintain a comprehensive and holistic approach to learning will soon find themselves unable to keep up with the rate of change on the internet. It is simply not possible to weave a full course of humanities related studies into the core money making components of coding, design and new technology implementation.

Educational impact: ditto for schools

3. Better Peer Based Searching
Google does a wonderful job of archiving the whole internet and using code to separate out legitimate sites from those that are trying to game the system. For more long tail niches, there is less incentive to use SEO to drive up rankings. In more competitive and profitable areas, however, SEO optimization drives out some really valuable finds. Social book marking alleviates some of this, but the bookmarks that surface at the top only do so after several days or even weeks. There is a real need for sites and resources that are immediate and highly relevant to a community. This is because when referenced by a group of people, a valuable resource can drive conversation and innovation. Conversation and innovation are the main value of social networks. If Google doesn’t work to fill this gap, someone else will. What is more likely to happen however, is that a loose infrastructure that joins various social networks will emerge. Opensocial comes to mind. If the infrastructure remains loose, and therefore flexible many opportunities for creative implementation will emerge.

(Emboldening: my own.Implicarions for creatrive thinking in learning platforms and educaional VLEs.)

4. Peer, Life and Work Partner Matching
Anyone who has read even a few posts on how to use Facebook or LinkedIn for marketing and networking will understand the vast amount of time it takes to make things happen. In the non-internet space there have always been the Attention Deficit Disorder types who are good at making connections but not particularly good at focusing on a given task. Such people have always made a place for themselves by making deals happen and taking a commission. There is no reason this cannot happen on the Internet. In fact, the speed at which things move in cyberspace may actually be able to keep up with their racing minds.

5. Auto-Customized Products
It is already possible to order a small lot of mugs, shirts and caps with your own customized logo on it. This trend is likely to continue and manufacturing automation and outsourcing continue. As people become more accustomed to customization in their knowledge and information streams, they will also expect more customization is their clothes, music and lifestyles.

6. Cottage Industries
Cottage industries have such a name because they are small and generate enough income to live in a cottage. This will rapidly change as owners of these businesses either implement or outsource social media strategies to reach a wider audience. Many of these products have a subculture or hobbyist community around them. Any cottage business that can appeal to this need will be able to retain, educate and upsell customers with greater ease.

7. Media Production
At present, large companies are having a lot of fun with low tech production as a kind of play on Internet culture that lends an air of authenticity to the production. As they continue to lose market share, however, they will up production values once again in order to differentiate themselves. This will speed up as the bandwidth pipe expands to allow HD and things like surround sound. Smaller companies will be pushed to a) meet a certain standard in production quality or b) be ever more creative. Both efforts will most likely be outsourced since the complexity is likely to grow. This means a lot of work for smaller video/sound/interactive media studios.

8. Internet Presenters/Actors
As the above mentioned production values cause an increase in spending, acting talent will also be in high demand. Instead of less than 10 channels to choose from, every site will more than likely have a
‘public face’ that represents the company. Many times, this may be the business owner him or herself. On other occasions, they may want something a bit more produced. That’s hundreds of thousands of broadcast channels looking for actors. They pay may start marginally higher than that of the community theater, but the pay scale will be spread out more evenly and may actually employ a large number of people comfortably instead of just a few.